Posts /
Notes on design systems.
Writing from inside the work: what's changing, what still holds, and what the day-to-day looks like right now.
Posts /
Notes on design systems.
Writing from inside the work: what's changing, what still holds, and what the day-to-day looks like right now.
Posts /
Notes on design systems.
Writing from inside the work: what's changing, what still holds, and what the day-to-day looks like right now.
Latest posts

Sep 15, 2026
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Reading JSON Without Reading Code
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The shape behind your tokens, screens, and pull requests
Sep 15, 2026
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Reading JSON Without Reading Code
The shape behind your tokens, screens, and pull requests

Sep 15, 2026
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Reading JSON Without Reading Code
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The shape behind your tokens, screens, and pull requests

Aug 28, 2026
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The Reach and the Recipe
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What MCP and Skills are, and when to use each
Aug 28, 2026
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The Reach and the Recipe
What MCP and Skills are, and when to use each

Aug 28, 2026
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The Reach and the Recipe
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What MCP and Skills are, and when to use each

Aug 20, 2026
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Naming the Middle
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Notes on the semantic layer of a design system
Aug 20, 2026
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Naming the Middle
Notes on the semantic layer of a design system

Aug 20, 2026
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Naming the Middle
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Notes on the semantic layer of a design system

Aug 6, 2026
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Room to Be Loud
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Brand and product want different things, and both do better with their own space.
Aug 6, 2026
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Room to Be Loud
Brand and product want different things, and both do better with their own space.

Aug 6, 2026
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Room to Be Loud
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Brand and product want different things, and both do better with their own space.

Jul 29, 2026
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Between the Lines: July 2026
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A couple of new training clients, what we heard on a recent discovery call, and the harder question we're working through about who design systems are really for.
Jul 29, 2026
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Between the Lines: July 2026
A couple of new training clients, what we heard on a recent discovery call, and the harder question we're working through about who design systems are really for.

Jul 29, 2026
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Between the Lines: July 2026
->
A couple of new training clients, what we heard on a recent discovery call, and the harder question we're working through about who design systems are really for.

Jul 22, 2026
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The Project We Walked Away From
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What it takes to see your own organization clearly
Jul 22, 2026
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The Project We Walked Away From
What it takes to see your own organization clearly

Jul 22, 2026
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The Project We Walked Away From
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What it takes to see your own organization clearly

Jul 15, 2026
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The Guess Dressed Up As A Plan
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Why we started flagging scope gaps instead of estimating around them
Jul 15, 2026
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The Guess Dressed Up As A Plan
Why we started flagging scope gaps instead of estimating around them

Jul 15, 2026
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The Guess Dressed Up As A Plan
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Why we started flagging scope gaps instead of estimating around them

Jul 8, 2026
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Naming Is The Argument
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Names are how your system explains itself. To designers, engineers, and AI.
Jul 8, 2026
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Naming Is The Argument
Names are how your system explains itself. To designers, engineers, and AI.

Jul 8, 2026
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Naming Is The Argument
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Names are how your system explains itself. To designers, engineers, and AI.
Company /
Social /
Notes on systems, craft, and the people behind them.
Made by hand in Framer
© 2026 Baseline Design, LLC
Company /
Social /
Notes on systems, craft, and the people behind them.
Made by hand in Framer
© 2026 Baseline Design, LLC
Company /
Social /
Notes on systems, craft, and the people behind them.
Made by hand in Framer
© 2026 Baseline Design, LLC
Company /
Social /
Notes on systems, craft, and the people behind them.
Made by hand in Framer
© 2026 Baseline Design, LLC