Consulting /
Design systems that leave your team stronger.
Audits, architecture, tokens, governance, and the strategy around them. We work alongside your team the whole way, so the system and the people running it are both stronger by the end.
Consulting /
Design systems that leave your team stronger.
Audits, architecture, tokens, governance, and the strategy around them. We work alongside your team the whole way, so the system and the people running it are both stronger by the end.
Consulting /
Design systems that leave your team stronger.
Audits, architecture, tokens, governance, and the strategy around them. We work alongside your team the whole way, so the system and the people running it are both stronger by the end.
Consulting /
Design systems that leave your team stronger.
Audits, architecture, tokens, governance, and the strategy around them. We work alongside your team the whole way, so the system and the people running it are both stronger by the end.
What we work on
Most teams don't come to us at the start. They come when the library has outgrown its structure, when a rollout stalled, or when brand and product drifted and no one's sure which system is the source of truth.
We work at that layer, the foundations under the components, and we build it with your team rather than around them, so they keep going once we've wrapped.
Strategy /
The decisions that come before the building. How the system is structured, where brand and product each get their own space, how it rolls out, who owns what, and how to get leadership behind it.
Systems /
The architecture under a working system: audits, component structure, tokens, and governance that gives teams ownership without turning into a gate. More and more, that also means naming a system so agents can read it, not only people.
Our design team couldn’t be happier with Baseline’s guidance. Everyone now has a strong understanding of the tooling and components behind our work, and we were even able to build our internal design system along the way. Baseline was thoughtful, clear, and incredibly helpful throughout. We’d highly recommend partnering with them for Figma training and design systems work.
Skye Gould
Managing Editor, Graphics, The Athletic
Our design team couldn’t be happier with Baseline’s guidance. Everyone now has a strong understanding of the tooling and components behind our work, and we were even able to build our internal design system along the way. Baseline was thoughtful, clear, and incredibly helpful throughout. We’d highly recommend partnering with them for Figma training and design systems work.
Skye Gould
Managing Editor, Graphics, The Athletic
Our design team couldn’t be happier with Baseline’s guidance. Everyone now has a strong understanding of the tooling and components behind our work, and we were even able to build our internal design system along the way. Baseline was thoughtful, clear, and incredibly helpful throughout. We’d highly recommend partnering with them for Figma training and design systems work.
Skye Gould
Managing Editor, Graphics, The Athletic
Why it works /
Built to hold up
We care about what happens after the engagement as much as what happens during it. That means senior people staying close to the work, building alongside your team, and making clear recommendations your team can keep building on after we’re gone.
Why it works /
Built to hold up
We care about what happens after the engagement as much as what happens during it. That means senior people staying close to the work, building alongside your team, and making clear recommendations your team can keep building on after we’re gone.
Why it works /
Built to hold up
We care about what happens after the engagement as much as what happens during it. That means senior people staying close to the work, building alongside your team, and making clear recommendations your team can keep building on after we’re gone.
Why it works /
Built to hold up
We care about what happens after the engagement as much as what happens during it. That means senior people staying close to the work, building alongside your team, and making clear recommendations your team can keep building on after we’re gone.
We measure by what's still standing in six months
It's working when the team is still building on the system months later, making the calls they'd once have emailed us about. That's the mark we care about, well after the files are handed over.
It's working when the team is still building on the system months later, making the calls they'd once have emailed us about. That's the mark we care about, well after the files are handed over.
You get senior people, start to finish
The senior people you meet at the start are the ones with your team the whole way. No handoff to a junior bench once the contract is signed.
The senior people you meet at the start are the ones with your team the whole way. No handoff to a junior bench once the contract is signed.
We build alongside your team
The work happens with your people all the way through, in the reviews, making the calls, owning the decisions as we go, so the team helps build the system and understands it from the inside. Design and engineering read from the same system, so when an engagement needs a build partner, we bring in members of our trusted network.
The work happens with your people all the way through, in the reviews, making the calls, owning the decisions as we go, so the team helps build the system and understands it from the inside. Design and engineering read from the same system, so when an engagement needs a build partner, we bring in members of our trusted network.
One clear recommendation, with the reasoning
We won't hand you a menu of options to choose between. We'll tell you what we'd do and why, and we'll say so plainly when the work isn't ready to start yet.
We won't hand you a menu of options to choose between. We'll tell you what we'd do and why, and we'll say so plainly when the work isn't ready to start yet.
Contact us /
Let's work together
Tell us where your team's at and what you're running into. There's no wrong stage to reach out at, whether you're partway through a stalled rollout or just starting to picture what a system could be. We'll tell you honestly if we're the right fit.
Contact us /
Let's work together
Tell us where your team's at and what you're running into. There's no wrong stage to reach out at, whether you're partway through a stalled rollout or just starting to picture what a system could be. We'll tell you honestly if we're the right fit.
Contact us /
Let's work together
Tell us where your system's at and what you're running into. There's no wrong stage to reach out at. We'll tell you honestly if we're the right fit.
Contact us /
Let's work together
Tell us where your team's at and what you're running into. There's no wrong stage to reach out at, whether you're partway through a stalled rollout or just starting to picture what a system could be. We'll tell you honestly if we're the right fit.
Send us a note
Company /
Social /
Notes on systems, craft, and the people behind them.
Made by hand in Framer
© 2026 Baseline Design, LLC
Company /
Social /
Notes on systems, craft, and the people behind them.
Made by hand in Framer
© 2026 Baseline Design, LLC
Company /
Social /
Notes on systems, craft, and the people behind them.
Made by hand in Framer
© 2026 Baseline Design, LLC
Company /
Social /
Notes on systems, craft, and the people behind them.
Made by hand in Framer
© 2026 Baseline Design, LLC