Design systems that leave your team stronger.

Strategy, audits, architecture, tokens, governance, and AI readiness, through to coded components with our engineering partners. We work alongside your team the whole way, so the system and the people running it are both stronger by the end.

Drop us a note

Design systems that leave your team stronger.

Drop us a note

Design systems that leave your team stronger.

Drop us a note

Design systems that leave your team stronger.

Drop us a note

What we work on

We work at that layer, the foundations under the components, and we build it with your team, so they keep going once we've wrapped.

What we work on

We work at that layer, the foundations under the components, and we build it with your team, so they keep going once we've wrapped.

What we work on

We work at that layer, the foundations under the components, and we build it with your team, so they keep going once we've wrapped.

What we work on

We work at that layer, the foundations under the components, and we build it with your team, so they keep going once we've wrapped.

Strategy

The decisions that come before the building. How the system is structured, where brand and product each get their own space, how it rolls out, who owns what, and how to get leadership behind it.

Systems

The architecture under a working system: audits, component structure, tokens, and governance that gives teams ownership without turning into a gate. More and more, that also means getting a system ready for AI agents, with naming, token structure, and documentation an agent can read through MCP as easily as a person can.

Our design team couldn’t be happier with Baseline’s guidance. Everyone now has a strong understanding of the tooling and components behind our work, and we were even able to build our internal design system along the way. Baseline was thoughtful, clear, and incredibly helpful throughout. We’d highly recommend partnering with them for Figma training and design systems work.

Skye Gould

Managing Editor, Graphics, The Athletic

Skye Gould

Managing Editor, Graphics, The Athletic

Skye Gould

Managing Editor, Graphics, The Athletic

Six months from now

We care about what happens after the engagement as much as what happens during it. That means senior people staying close to the work, building alongside your team, and making clear recommendations your team can keep building on after we’re gone.

Six months from now

You get senior people, start to finish.

The senior people you meet at the start are the ones with your team the whole way. No handoff to a junior bench once the contract is signed.

We measure by what’s still standing
in six months.

We measure by what’s still standing in six months.

It’s working when the team is still building on the system months later, making the calls they’d once have emailed us about. That’s the mark we care about, well after the files are handed over.

We build alongside your team.

The work happens with your people all the way through in the reviews, making the calls, owning the decisions as we go. By the end, the team has helped build the system and understands it from the inside.

When an engagement needs engineering alongside the design work, we bring in partners from our trusted network.

One clear recommendation,
with the reasoning.

One clear recommendation, with the reasoning.

When there's a decision to make, we'll tell you what we'd do and why. And if the work isn't ready to start yet, we'll say that plainly too.

Let’s work together.

Tell us where your team’s at and what you’re running into. There’s no wrong stage to reach out at, whether you’re partway through a stalled rollout or just starting to picture what a system could be. We’ll tell you honestly if we’re the right fit.