Trusted by designers

Trusted by designers

on some of the best teams in the world.

on some of the best teams in the world.

Join Level Up with Figma

Starts August 11, 2025

A five-week course to help you or your team confidently learn and excel with one of the industry’s top design tools, no matter your experience level.

Join Level Up with Figma

Starts August 11, 2025

A five-week course to help you or your team confidently learn and excel with one of the industry’s top design tools, no matter your experience level.

Join Level Up with Figma

Starts August 11, 2025

A five-week course to help you or your team confidently learn and excel with one of the industry’s top design tools, no matter your experience level.

Join Level Up with Figma

Starts August 11, 2025

A five-week course to help you or your team confidently learn and excel with one of the industry’s top design tools, no matter your experience level.

About myself

Hi, I’m Joey! I help teams build, scale, and adopt modern design systems.

Today, I run Baseline Design, partnering directly with teams to make their design systems practical and scalable. Previously, I led design system initiatives at Twitter and Webflow, and taught designers worldwide as a Designer Advocate at Figma.

I love helping designers and engineers collaborate, creating systems that keep everyone aligned, and make it easier to build products.

900

+

completed trainings since 2021

900

+

completed trainings since 2021

900

+

completed trainings since 2021

900

+

completed trainings since 2021

400

+

companies I've partnered with

400

+

companies I've partnered with

400

+

companies I've partnered with

400

+

companies I've partnered with

8

+

years of experience teaching Figma

8

+

years of experience teaching Figma

8

+

years of experience teaching Figma

8

+

years of experience teaching Figma

Personalized training sessions for

Teams and companies

Figma Team Training

Live, 60-minute training session

Popular

Team training sessions help your team build confidence in Figma and fluency with your design system.

Figma Team Training

Live, 60-minute training session

Popular

Team training sessions help your team build confidence in Figma and fluency with your design system.

Figma Team Training

Live, 60-minute training session

Popular

Team training sessions help your team build confidence in Figma and fluency with your design system.

Figma Team Training

Live, 60-minute training session

Popular

Team training sessions help your team build confidence in Figma and fluency with your design system.

AI & Systems Strategy

Live, 60-minute advisory session

New

A strategy session for teams exploring how AI and design systems connect, and how to make your system easier for people and tools to understand.

AI & Systems Strategy

Live, 60-minute advisory session

New

A strategy session for teams exploring how AI and design systems connect, and how to make your system easier for people and tools to understand.

AI & Systems Strategy

Live, 60-minute advisory session

New

A strategy session for teams exploring how AI and design systems connect, and how to make your system easier for people and tools to understand.

AI & Systems Strategy

Live, 60-minute advisory session

New

A strategy session for teams exploring how AI and design systems connect, and how to make your system easier for people and tools to understand.

More ways to level up your team.

Additional sessions to help your team dive deeper into organizing files, refining your design system, or creating presentations in Figma.

We hired Joey for two Figma trainings for our team of designers and developers. He was incredible to work with—not only during the sessions, but leading up to and afterwards. He used real files from our team and showed how we could improve them in real time. Joey is patient, super kind, and breaks things down so clearly. Even in just two sessions, he helped level up our Figma skills and made the tool feel more approachable. If you are looking for specialized training for your design team's Figma needs, I highly recommend Joey!

Skye Gould

Managing Editor, Graphics · The Athletic

We hired Joey for two Figma trainings for our team of designers and developers. He was incredible to work with—not only during the sessions, but leading up to and afterwards. He used real files from our team and showed how we could improve them in real time. Joey is patient, super kind, and breaks things down so clearly. Even in just two sessions, he helped level up our Figma skills and made the tool feel more approachable. If you are looking for specialized training for your design team's Figma needs, I highly recommend Joey!

Skye Gould

Managing Editor, Graphics · The Athletic

We hired Joey for two Figma trainings for our team of designers and developers. He was incredible to work with—not only during the sessions, but leading up to and afterwards. He used real files from our team and showed how we could improve them in real time. Joey is patient, super kind, and breaks things down so clearly. Even in just two sessions, he helped level up our Figma skills and made the tool feel more approachable. If you are looking for specialized training for your design team's Figma needs, I highly recommend Joey!

Skye Gould

Managing Editor, Graphics · The Athletic

We hired Joey for two Figma trainings for our team of designers and developers. He was incredible to work with—not only during the sessions, but leading up to and afterwards. He used real files from our team and showed how we could improve them in real time. Joey is patient, super kind, and breaks things down so clearly. Even in just two sessions, he helped level up our Figma skills and made the tool feel more approachable. If you are looking for specialized training for your design team's Figma needs, I highly recommend Joey!

Skye Gould

Managing Editor, Graphics · The Athletic

Personalized training sessions for

Individuals

Together.

Together.

Practice and learn.

These personalized sessions help you quickly build your skills by practicing live, asking real-time questions, and going at the pace that fits how you learn best.

Together.

Practice and learn.

These personalized sessions help you quickly build your skills by practicing live, asking real-time questions, and going at the pace that fits how you learn best.

Together.

Practice and learn.

These personalized sessions help you quickly build your skills by practicing live, asking real-time questions, and going at the pace that fits how you learn best.

Not sure what the right fit is?

Let’s work together to figure out what makes the most sense for you and your team.

Not sure what the right fit is?

Let’s work together to figure out what makes the most sense for you and your team.

Not sure what the right fit is?

Let’s work together to figure out what makes the most sense for you and your team.

Not sure what the right fit is?

Let’s work together to figure out what makes the most sense for you and your team.

Let's work together.

Let's work together.